Is Albuquerque as strong as it can be when a visitor comes here? Is their experience what we promised them? Is there more that we can do to make Albuquerque more attractive?
Those are the questions Tania Armenta, CEO and president of Visit Albuquerque, posed to members of the Economic Forum of Albuquerque on Wednesday morning. Armenta, who has led the organization for close to a decade, presented a snapshot of Visit Albuquerque’s 10-year destination master plan — a 121-page document that outlines efforts to boost Albuquerque’s marketability and attractiveness to visitors.
The master plan, formed with the input of a group of local stakeholders and community leaders…